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testing user analysis

User centred design is a relatively new concept. Traditionally the focus has always been put on User requirements and their use of the products themselves. The marketing side of projects has always been left to the marketing department. With e-commerce sites in particular a web presence must meet the demands of its users and ultimately convince them to purchase your product or service. This is where User Testing or Usability Testing as its sometimes known comes into play. At Testing User Marketing and Usability are treated as pretty much the same thing because we recognize that if you conduct testing it should ultimately address as many of your business concerns as possible. With e-commerce were essentially talking about sales, but web sites commercial or not must all achieve their objectives in getting the User to do what you want them to. This can be anything from filling in a   Read more about User Testing

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As a Usability engineer I have gained quite a lot of experience through nearly 10 years of commitment to how people research and observe to gain a better understanding of natural human behaviour. My particular field of expertise has been the study of interactions with digital interfaces, mostly web sites. I wonder what its like to be a participant in a Usability test Here at Testing User we have developed a product that allows you the opportunity to connect with your users in their real world environment. You might have heard us brag a little about how familiar our User Testing panel is with the software and how it allows for real User interaction. Yesterday though I got an opportunity to enlist in a Testing User study being done for a new client. My first chance after years of conducting studies to actually participate as a real world user and see how our new system performs. Once   Read more about User Testing

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In my experience there is no better way to prepare a product or service for the gruelling competitive market than Usability Testing. Just the thought of gaining a little insight into how a product really performs is enough to convert most product designers. There is a ‘but’ though. The price for connecting with real users in the real world may be enough to make you think twice, and ask yourself whether this investment is really worth it? You may some experience in the world of User Testing, or you may even be a Usability consultant, but lets be honest the one thing we all know is that the serious testing products out there are all but out of reach to most businesses. It’s really grown in the last 5-6 years so it would be safe to assume that the quality of the products have grown with it. However though we see some very sophisticated Usability products out there, we don’t yet have the   Read more about User Testing

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When businesses chooses to experiment with a methodology like Usability Testing, the chances are that they are not that familiar with it. Probably one of the biggest challenges facing those brave enough to experiment with User Testing is choosing the right service. Testing User clients come from businesses both small and large, but the feedback we receive tells us that our Usability product is different. Different because the next biggest challenge after you have chosen the right service is not to do with the quality of the data itself or the feedback you receive, but the extraction and presentation aspect of all these numbers and statistics you get back. I mean think about it the goal of any business looking for a return on their Usability investment is the prospect of extracting meaningful Usability insight. Furthermore they want this insight and data to be actually used and applied   Read more about User Testing

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So what is it? Well its not that different from traditional User Testing where participants are recruited to be tested under lab conditions. The exception with Remote Usability is that it takes advantage of sophisticated software that has been developed in the last few years to allow the participant to be tested in their real world environment i.e. home or office. The Testing User analysis combines Remote Usability Testing with expert review to allow the client to connect with their users and have the findings presented to them in a board room ready format. The quality of the data from Remote User Testing has nothing to envy from expensive lab based studies. Its a 30 page document that takes the hassle out of trying to find a suitable way to invest in usability. Its aimed at clients from both large and small corporations who may be either looking into User experience Testing as an   Read more about User Testing

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